How We Help
- BOLD Goal 1: Reduce Hunger and Homelessness
- BOLD Goal 2: Prepare Children to Succeed
- BOLD Goal 3: Help People be Independent
- BOLD Goal 4: Lift People Out of Poverty
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News & Events
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- Form - Final
- A Letter to United Way Supporters
- LIVE UNITED: BE THE ONE 2013 Campaign Kick-Off
- 2013 Women's Leadership Luncheon
- 2014 Day of Caring Volunteer Event & Thank You
- 2013 LIVE UNITED T-Shirt Day
- Welcome to Our New Website!
- Watch Roger Staubach's first United Way commercial and others from the last 40 years here
- USA WEEKEND Magazine sponsors Make A Difference Day
- See who sported their t's for 2013 LIVE UNITED Tshirt Day
- Black Friday. Cyber Monday. Giving Tuesday. LIVE UNITED Today!
- U.S. Bank Employees get "pie-d" for United Way to celebrate their outstanding campaign
- Announcing...Our 2014 United Way 35 Under 35 Women's Leadership Program Participants
- United Way's new approach is intended to give donors a better picture of their return on investment
- It's not about CHARITY. It's about CHANGE.
- United Way teams up with Target to Share-A-Tree with families in need
- Blog Rss Feed
- 1 more step toward quality child care: North Dakota launches Bright & Early North Dakota statewide
- 2013 Campaign Announcement Media Event & Thank you Reception
- Now Accepting Nominations for the 2013 Fredrick W. Donath Campaign Award
- We have achieved and exceeded our 2013 Campaign Goal of $5.2 million!
- It's tax time! What you need to know about preparing your tax return with your gift to United Way
- Congratulations to our 2013 BE THE ONE Award Winners!
- 2014 Annual Meeting and Celebration of ONE
- Did you miss the 2014 Annual Meeting and Celebration of ONE?
- The Power of Community Involvement
- United Way Celebrates National Volunteer Week
- Individualism or the Common Good? We need both.
- May 10 is the National Letter Carriers' Food Drive and YOU can help!
- Education That Works: Educational Leaders, the Economic Development Corporation, and United Way
- United Way Celebrates May Day by Celebrating Education
- Launching "Education that Works" for students, teachers and our future workforce
- United Way announces 2015-2016 investments in Community Partners providing Basic Needs
- $ 5 lunch on Thursday at all Hornbacher's locations! Gobble It Up for United Way
- A letter from our 2014 Board Chair, Mark Jensen-Thanks from the United Way
- 16th Annual School Supply Drive kicks off today-donation and volunteer info!
- REGISTER TO VOLUNTEER FOR SCHOOL SUPPLY DRIVE HERE
- You are invited to the 2014 United Way Kick Off Event on September 9 featuring Hugh Weber
- The 2014 Campaign Materials are ready for you! Check 'em out!
- YOUNG PEOPLE, UNITE! The NEW Emerging Leaders in Giving Program has launched
- Applications for the 2015 35 Under 35 Women's Leadership Program are now available
- Volunteer registration is now open for the 2014 Day of Caring
- Join nearly 700 women to support United Way's work in EDUCATION on Nov 6-EVENT IS SOLD OUT
- UNITED for Jefferson Neighborhood
- 23rd Annual Day of Caring
- 35 Under 35 Alumni come together for Women’s Build for Habitat for Humanity
- Want to Stay Active and Improve Your Health as You Grow Older? Volunteer!
- Want to Stay Active and Improve Your Health as You Grow Older? Volunteer!
- Want to see what lasting change looks like?
- Monte’s Downtown launches DINE UNITED in partnership with United Way
- West Acres - BOOtiful Night: Trick or Treating
- Watch videos of the 2014 Kick Off Event
- United Way of Cass-Clay collaborates to lead first-ever regional workforce study
- 2014 LIVE UNITED T-Shirt Day
- US Bank Reveals Campaign Total
- Giving THANKS to our Volunteers!
- Essentia employee gets a VIP limo ride to work as part of United Way Campaign
- Proudly announcing the 2015 participants of the United Way 35 Under 35 Women's Leadership Program
- United Way of Cass-Clay has officially reached the $3.5 million mark on our way to the 2014 campaign
- United Way Partners with Target to spread holiday cheer
- Apply to volunteer for 2015 Community Investment Review Panel
- Join us for Coffee and 2014 Campaign Results on Feb 6
- 5 Reasons to Celebrate Volunteer Mentors
- How to Make Your New Year’s Resolution Mean Something—Advice from Maya Moore
- Join us for the 2015 Annual Meeting and Volunteer Awards Featuring Keynote Speaker Wes Moore
- Now Accepting Nominations for the 2014 Frederick W. Donath Campaign Award
- Mission Gratitude: Mission Accepted
- The 2014 Annual Report to the Community has been officially released!
- United Way welcomes new board members in 2015
- Volunteers Meet to Launch 2015 Campaign Cabinet
- May 1st Brings 4th Annual May Day Baskets of Books!
- Local Organizations Receive National Recognition from United Way
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- Regional Workforce Study Results Announced-United Way to Take Action to Address Workforce Challenges
- Millennials Move Mountains
- 2015 School Supply Drive - How to Donate & Receive Supplies
- 2015 School Supply Drive Equips 5,260 Students for the School Year
- YOUR IRA CHARITABLE CONTRIBUTION WILL HELP IMPROVE LIVES IN OUR COMMUNITY.
- MISSION GRATITUDE: Congrats to our LIVE UNITED Award Nominees!
- Introducing the nominees of the NEW “LIVE UNITED Catalyst of the Year” Award
- United Way names Kristi Huber as President
- Now accepting nominations for the 2016 LIVE UNITED Leader of the Year Award
- United Way makes new investment to help West Fargo students access mental health services
- ALL VOLUNTEER SHIFTS FULL - 2017 School Supply Drive
- 2017 United Way Day of Caring Volunteer Event
- You won't want to miss our Kick Off Event on Sept 14
- Applications for 2018 United Way 35 Under 35 Women's Leadership Program available on September 1
- 17th Annual United Way Women United Luncheon & Silent Auction
- A Day in the Life: A Perspective on Poverty
- 8th Annual Roers/Keller Williams Chili Feed is Happening on Oct 3rd!
- Collaborative Investments Are Helping Rural Students Access Mental Health Services
- Generosity Is the Strength of Our Community
- LIVE UNITED T-Shirt Day & United Acts of Kindness on November 10th
- United Way Focuses on Investing to Help People Be Independent
- 800 Women UNITE to Help Give Kids the Very Best Start
- A Sign Is Worth A Thousand Words
- 2018 35 Under 35 Women's Leadership Class Announced!
- Get Informed and then Advocate...Learn More About Poverty in Our Community
- Emerging Leaders Turn Inspiration Into Action
- Call All Volunteers: Join Our Community Investment Review Panel!
- News & Events
- Here's What You Need to Know About Claiming Your United Way Donation This tax season
- And The Nominees Are.....
- How You Can be an Advocate for Student Mental Health in Your Community!
- Check out the 2017 United Way Annual Report to the Community!
- JUST ANNOUNCED: 2018 United Way Top 50 Most Generous Workplaces
- Congratulations to the LIVE UNITED Award Winners!
- How VITA is helping hard working tax payers receive more on their tax returns
- Register for the 2018 35 Under 35 Celebration Ceremony on June 7
- Employee Campaign Coordinators - Join us for ECC Engage on May 10 or 21
- A Lesson In Leadership
- United Way's 35 Under 35 Women's Leadership Program Celebrates 10 Years
- Women UNITED Golf Scramble Registration to Open May 1 at 10am
- 7th Annual Women UNITED May Day Baskets of Books Event
- UNITED for Child Care Training Event Materials
- Gobble It Up Pre-Orders OPEN!
- Story Squad: Kid's Storytime with United Way
- 10th Annual Roers/Keller Williams Chili Feed
- Eggs & Issues: The State of Local Child Care & Its Impact on Workforce Development
- 20th Annual United Way School Supply Drive - ALL YOU NEED TO KNOW!
- Join us for the 2018 United Way Kick Off Event!
- 2019 35 Under 35 Women's Leadership Program Applications Now Available!
- 2018 Women UNITED Luncheon & Silent Auction
- 35 Women With One Thing In Common, A Desire to Make A Difference: United Way's 35 Under 35 Program
- Are You Up for the (Social Media) Challenge!?
- 2019 United Way Kick Off Event
- 2018 LIVE UNITED T-shirt & UNITED Acts of Kindness Day
- 2018 Campaign Video: I Wish My Teacher Knew
- A Song to Say Thank You
- Women UNITED Luncheon & Silent Auction Raffle WINNERS
- 2019 35 Under 35 Women’s Leadership Class Announced!
- UNITED for Student Mental Health - Mental Health Services Expanded to 6 Rural Schools in ND
- A Day in the Life: Perspective on Poverty
- A Day in the Life: Perspective on Poverty
- 2019 Women UNITED Luncheon & Silent Auction
- LIVE UNITED Tshirt & UNITED Acts of Kindness Day
- Here’s What You Need to Know About Claiming Your United Way Donation This tax season
- Nominate YOUR Organization for LIVE UNITED Leader of the Year!
- Join us to Recognize Generosity in Our Community!
- And The Nominees Are...
- Day of Caring Volunteer Event
- United Way of Cass-Clay: James' Story
- Congratulations to the LIVE UNITED Awards Winners!
- JUST ANNOUNCED: 2019 United Way Top 50 Most Generous Workplaces
- 2019 United Way School Supply Drive
- Community Collaborations: United Way Receives Presidents' Award for Community Partner
- Inviting all ECC's to attend ECC Engage The Power of Community on May 7 & 8
- Women UNITE to Share a Love of Learning
- Help Encourage Kids to Succeed on Their First Day of School
- The Route to Removing Barriers for Employment - United Way Helps Expand Transportation Services
- Books & Brews: Building Literacy Kits for Local Kids
- 6th Annual JDES/United Way Golf Scramble
- Pre Order Info for Hornbacher's Gobble It Up for United Way $5 Lunch
- A Backpacks Impact: The United Way School Supply Drive
- Employee Campaign Coordinator (ECC) Training
- Emerging Leaders Lunch & Learn
- Will You Accept the Women UNITED Challenge?!
November 11, 2013
Watch Roger Staubach’s first United Way commercial and others from the last 40 years here
Roger Staubach: Many Titles, One Message
It’s been 50 years since he won the Heisman Trophy. Thirty-eight since coining the term “Hail Mary” for a game-winning, pure-luck touchdown pass against the Minnesota Vikings. Thirty-six since leading the Cowboy’s to their second Super Bowl victory.
Yes, it’s been 34 years since Roger Staubach last touched an NFL football. Yet, four decades later, he continues to touch millions of lives through the NFL-United Way partnership.
“When [United Way] asked me to do their first ad in the ‘70s, I felt privileged to be part of it,” the 71-year-old NFL veteran said. “Forty years later and that hasn’t changed.” Ironically, in the year of the partnership’s 40th anniversary, it seems everything else has.
When Staubach first joined United Way, America’s education system was ranked number one in the world. NFL revenue had yet to break a billion. Salary caps, ESPN, live-streams, and Twitter were just unborn ideas. Still competing for national spotlight, the budding league simply wanted to put a face on players hidden by helmets. At the same time, United Way was seeking high-profile faces to call attention to their fundraising campaigns.
They appeared to be the perfect match, and Mr. Staubach was the perfect front man. In his legendary tale of fourth quarter heroics and off-the-field integrity, Staubach was the true embodiment of United Way’s mission.
A YOUNG VETERAN
While attending the U.S. Naval Academy, Staubach’s commitment to education went above and beyond typical student-athlete status. In his time as a Midshipman, he won the school’s last-ever Heisman Trophy, led his team to a national championship, and had his renowned #12 jersey retired at his graduation ceremony. Surprisingly, those touted achievements weren’t the highest honors of the quarterback’s college career. Instead, Staubach considered his duty to represent America in a Navy uniform—not a football uniform—so honorable that he passed on the opportunity to stay on American soil and actively requested to fight in Vietnam. The 22-year-old’s NFL aspirations were put on hold for four years as he honored his commitment to his school and his country.
AN OLD ROOKIE
Maintaining a football physique while enlisted was crucial for Staubach, who knew that postponing his professional career would put him at a major disadvantage as a 27-year-old rookie. Not surprisingly, few teams wanted to take a chance on the award-winning yet enlisted quarterback. That was until “America’s team”—the Dallas Cowboys—reluctantly took Staubach in the tenth round of the 1964 NFL draft.
If there was ever proof that the best things come to those who wait, Staubach was it. Resuming his football career in 1969, the Navy veteran-turned-NFL-rookie led the Cowboys to four Super Bowls, earning himself nicknames such as “Captain America” and “Captain Comeback.” Ten years, countless trophies, and a couple hits to the head later, the Captain was faced with a heart-wrenching decision—to continue playing the sport he loved or quit for the sake of his health. Ultimately, the committed husband and father of five decided it was his family and future beyond football that he needed to stay healthy for.
A TRUE PROFESSIONAL
During all those years conditioning his body, Staubach didn’t neglect the brain resting beneath his helmet. In the off seasons, he worked for a real estate company that inspired him to start his own in 1977—two years BEFORE retiring from the NFL. The same strategic thinking and motivating spirit that allowed him to lead a successful offense on the field also lent itself to a successful workforce in the office. Under his watch, The Staubach Company blossomed into a multi-billion dollar endeavor, adding to the ex-quarterback’s already-impressive credentials.
AN INFLUENTIAL FAN
Yet Staubach’s financial gains never cost him his character, and he’s maintained his belief that the best investment he can ever make is his time. Growing up with two loving parents and a number of other mentors, Staubach considered himself fortunate and compelled to “pay it forward.” Whether this is literal through his generous donations to the nonprofit, or simply through the gift of his time, the man who claims affiliation to some of America’s most prestigious organizations recognizes United Way’s unique role in his life.
“You fight all the time in life to find the balance between taking and giving back,” Staubach said. “It’s never just about ‘what’s in it for me?’ but more about ‘how can I help others?’ I’ve always trusted United Way to do the right thing, and that’s why I’ve stayed involved with them for so long.”
As the organization’s longest-standing NFL supporter, his titles have changed a number of times—advocate, donor, mentor, board member, and more.
Still, Staubach insists he’s just a “fan.”
“I’m not a paid spokesman,” he said. “I’ve always been a big fan of United Way and felt it was very smart for the NFL to get involved with them. I never could have imagined either one would get so huge, but it’s like they grew together.”
And in their 40th anniversary year, in a country whose education system has since fallen from number one to number 21, United Way is putting a strong focus on increasing America’s graduation rate. In their United Way TEAM NFL campaign, one college-educated player from each team is tasked with recruiting 3,000 volunteer readers, tutors and mentors for students.
So Staubach’s legacy lives on in the youthful hearts and minds of the current players and the many others who have been affiliated with United Way initiatives throughout the years. Whether it’s in a Navy uniform, Cowboy’s jersey, or United Way’s signature Live United T-shirt, Staubach’s unwavering compassion and commitment to excellence continue to inspire people from every generation.
Still, Staubach doesn’t see it that way. The modest hero, unaware of his timeless influence, said it’s the “younger guys” who now have the power to make a difference.
With the future of the historic partnership left in the brawny hands of current and upcoming NFL athletes, Staubach has faith that the legacy he started in the ‘70s will live on through these young professionals.
One of those do-gooders, Cincinnati Bengal’s TEAM NFL rep Vinny Rey, said he feels honored to and inspired to step up to the challenge.
“It’s crazy to me to be working in the shadow of someone like Mr. Staubach, and for such distinguished organizations,” the 26-year-old linebacker said. “I’m nowhere near the hero he is, but I just live with the hope that every good deed I do and every kind word I speak makes an impact on someone. At the end of the day, that’s all the past 40 years are about, and what every day forward will be.”Download