Building a Legacy

Every social movement starts with leaders who have passion and drive to change a community. Our Tocqueville investors embody these traits.

Tocqueville is a group of distinguished, local visionaries who strive to make a difference in our community by investing $10,000 or more annually in the work of United Way of Cass-Clay. Their investments build a brighter and stronger future for our community. Their leadership inspires others to greater philanthropy.

These leaders set a high bar in philanthropic leadership in our community. When they share their experiences, abilities and ambitions, the result is a sphere of influence able to transform lives and help more people in our community have a path to thrive.

Currently, 400 United Way societies raise over $529 million dollars from nearly 25,000 individuals. These leaders share a global spirit of philanthropy and engage locally, nationally and globally to improve the lives of others.

Origin of The Namesake 

Only 26 years old when he came to the United States and Canada in 1831, Alexis Charles-Henri de Tocqueville traveled extensively, recording his observations of life in the young nations.

Though he only spent nine months in North America, he gleaned many profound insights about American society. His observations, readings and discussions with eminent Americans formed the basis of Democracy in America, a detailed study of American society and politics published in two volumes, in 1835 and 1840.

The observations on philanthropy made by Alexis de Tocqueville in 1831 are true today; North Americans understand that advancing the common good means creating opportunities for a better life for all. The name Tocqueville Society was chosen because of Alexis de Tocqueville’s admiration for the spirit of voluntary association and effort toward its advancement.

United Way of Cass-Clay’s Tocqueville has had an active, local legacy for more than two decades. 

Investor Levels

The Pathway to Becoming a Tocqueville Donor

Starting at $5,000 annually, investors who commit to increase their investment over a 3 or 5 year period can be a part of the step-up program and receive recognition as a Tocqueville member as they commit to the $10,000 giving level.

There is also a step-up program for Tocqueville investors who would like to give at the Visionary Leader level. Similarly, donors have the option to increase their investment over a 3 or 5 year period. 

Our Commitment to You

As one of our most loyal donors you are a vital partner in the work we are doing to impact the lives of local children and families. It is important to us to ensure you are informed and are a part of our work. Here are a few of the ways we honor your investment.

Special Access & Early Registration
    • Special access to the United Way VIP Suite at signature United Way events
    • Two tickets and reserved VIP Seating at these United Way events:
        -Community Kickoff Event
        -LIVE UNITED Awards & Annual Meeting
    • Opportunity for early registration for the Women UNITED Golf Scramble
    • Invitations to participate in unique volunteer events and experiences throughout the year
    • Invitations to Moments that Matter event series

Keeping You Informed First
    • Monthly communication from our United Way President & CEO on community issues that you care about, and the progress we’re making together
    • Opportunities to hear success stories of how we’re impacting the lives of real people in our community
    • The latest information on our strategic initiatives and how we’re solving community issues that impact our workplaces, businesses and economy
    • Updates on how we’re achieving our Bold Goals and the wins made possible because of your investment

Tocqueville Legacy Award
Starting in 2020, each year we will honor a Tocqueville investor(s) who embodies what it means to LIVE UNITED as a significant community investor.

The Tocqueville Legacy Award will be given to an individual or couple who:
    • Is celebrating 10 or more years of giving
    • Has consistently increased their investment throughout their commitment to United Way
    • Serves as a philanthropic role model for others
    • Is a catalyst for corporate engagement by inspiring their colleagues and employees to give and volunteer for United Way  
    • Exemplifies what it means to harness the power of community to create change

For more information about Tocqueville, please contact our President & CEO, Kristi Huber at or 701-237-5050. 










Our family chooses to give to United Way as they diligently select the areas that are in the greatest need within our community. We know our funds will be used to positively impact those around us and create long-term change.

Amber Merhiy, United Way Tocqueville Investor