April 29, 2021

Choice Bank’s Commitment to Preventing Homelessness

Choice Bank has a passion for putting people first. It’s at the heart of everything they do. Their generous employees are committed to bettering the communities they serve. It’s one of their core values that is lived out every day and demonstrated by their tremendous commitment to United Way.

When it comes to enhancing the quality of life and economic viability of families in our community, Choice Bank is taking action by making a generous investment of $25,000 annually for three years to support United Way’s work preventing children and families from becoming homeless. Their gift will ensure families experiencing a housing crisis receive the right help at the right time by providing Housing Stability Specialists to help those at risk of becoming homeless.

Their continued, significant investment will result in fewer children in our community having to experience the trauma of not knowing where they will sleep. Because of Choice Bank, more children in our community will never have the memory of being homeless. Their generosity is helping make this a reality for our community.

Choice Bank’s commitment to United Way is helping mothers like Michelle and her daughter Olivia. Imagine having a child born with a congenital heart defect in need of life-saving surgery within their first year of life. Now imagine facing surgery and recovery while homeless.

That is exactly the experience of Michelle and Olivia, who live in our community. After trying to escape an unhealthy relationship, Michelle and her daughter Olivia were homeless and living in their car when Olivia needed surgery to repair her heart. Recovery for Olivia was stressful, difficult, and risky, even more so without a place to call home.

When families experiencing homelessness have a health crisis, it becomes even more challenging to heal and regain their health. Thanks to local businesses like Choice Bank, United Way can help families like Michelle’s during their time of need and prevent them from becoming homeless.

“Through our people first philosophy, Choice Bank continually works to find ways to invest in our communities to better the places we live. United Way’s work to prevent homelessness is important and inspiring to our company and our employees, and we know our investment will help local families and children to live a better life,” said Jay Lies, Choice Bank Fargo Area Market President. 

Taking their “People First” philosophy beyond the bank, Choice Bank and its employees dedicate much of their time to volunteering within their communities.

Choice Bank, a division of Choice Financial Group, was also recently named to the list of United Way’s Top 50 Most Generous Workplaces.

Learn more about how United Way is preventing homelessness for children and families.

For more information or to get involved please reach out to our team at unitedway@unitedwaycassclay.org or 701-237-5050.

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