February 06, 2015

Announcing the Results of the 2014 Campaign Goal

United Way of Cass-Clay is excited announced that with the help of the community, we have reached and exceeded our 2014 campaign goal of $5.5 million. The 2014 campaign raised a total of $5,505,843.  More than 150 volunteers, donors, and community partners gathered at The Stage at Island Park on Friday, February 6th ot hear this announcement.  Speakers included Sher Thomsen, United Way of Cass-Clay President, Travis Christopher, United Way of Cass-Clay Resource Development Director, and Sheriff Paul Laney, the 2014 Volunteer Campaign Chair from Cass County. United Way also honored 10 years of community leaders that have raised and invested nearly $48 million to improve our local community.  

Reaching the campaign goal is not the end of United Way’s work, it is the beginning.  Raising money in itself doesn’t create change—United Way creates change by making careful, strategic investments, working collaboratively with non-profits across the community on specific issues and creating accountability through measuring outcomes to understand the return on investment on those dollars.  Exceeding our campaign goal means that United Way will continue to provide opportunities for people in need and opportunities for children and their families to slow the cycle of poverty.  United Way is able to leverage the dollars raised by making specific and strategic investments.  Exceeding our campaign goal means that United Way will be able to invest more dollars in education and helping give opportunities for children and students to succeed in school.  Making good investments in education is becoming more important, especially in our community where we want to make sure that children are college and career-ready, ready to enter into the workforce and be successful in society and the global economy. We’re investing in our future.

What does exceeding the campaign goal mean for our community? Where will the dollars be invested? Dollars raised by United Way of Cass-Clay are strategically invested in 4 areas:

• Education—to prepare children and youth for success in school and in life
• Income Stability—to promote financial stability and independence
• Health—to empower people to lead healthy lives
• Basic Needs—to provide food, shelter, safety, and assist vulnerable individuals


This year we asked the community to LIVE UNITED and BE THE ONE. It takes just one person to change one life and with United Way, anyone can BE THE ONE to help thousands of people in need with opportunities in the areas of Education, Income Stability, Health and Basic Needs like food, shelter and safety which are the building blocks to a good life.

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